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Both are mineral-rich, but Puresol has a naturally higher pH (9+ vs 7–7.5), zero microplastics, and is sustainably sun-dried at an active lake rather than mined from ancient deposits. The pink comes from living Dunaliella salina microalgae — not iron oxide. That algae also contributes beta-carotene, B-vitamins, and natural iodine that mined salts simply don't contain.

Yes. Dunaliella salina naturally concentrates iodine from Sambhar's brine beds, providing the thyroid with iodine in its organic, biologically active form. No potassium iodate (KIO₃) is added — the artificial iodine that most commercial salts are fortified with, and which bypasses natural absorption pathways.

Natural Alkaline Salt is our flagship — pure, sun-dried lake salt with 54+ minerals and pH 9+. Super 7 Salt contains all of that, plus concentrated beta-carotene from Dunaliella salina: 60mg per 2g serving (30–35% daily Pro-Vitamin A). Super 7 is for those who want the added vision, immunity, and skin-health support.

Table salt has a pH of around 7 — neutral. Himalayan runs 7 to 7.5. Puresol sits above 9, meaning it is genuinely alkaline. With every use, it gently helps neutralise excess dietary acidity, may reduce the load on your kidneys and blood vessels, and supports digestion without medication. It's the cumulative benefit of small daily acts over time.

No. A 2018 global study found microplastics in 90% of commercial salts — sea salts are the most contaminated. Sambhar Lake has no ocean connection, no industrial runoff, and is protected under the Ramsar international wetland treaty. Puresol tests at zero detectable microplastics. We also use no anti-caking agents, bleaching, or artificial additives of any kind.

Puresol is still a salt — it contains sodium and should be used in normal culinary quantities. However, because it retains Magnesium, Potassium, and Calcium alongside sodium (in balanced natural ratios rather than isolated NaCl), many people find that using less is enough to season food. If you have a medically restricted sodium diet, consult your doctor before use as you would with any salt.

Keep in a cool, dry, hygienic place away from direct sunlight. Once opened, transfer to an airtight glass or ceramic container. Because there are no anti-caking agents, you may see natural clumping in humidity — this is a sign of purity, not spoilage. Simply break the crystals apart before use.

Wholesale and bulk supply is our only model — we do not sell direct-to-consumer. We work with distributors, retailers, food manufacturers, hotel chains, and industrial buyers across India. Natural Alkaline Salt, Super 7 Salt, and Textile Salt are all available in bulk. Custom packaging, co-branding, and private-label arrangements can be discussed. Reach us at info@puresol.in or call +91 85868 91913. We respond to all wholesale enquiries within one business day.

Dunaliella salina is a pink halophilic microalgae that thrives in Sambhar's high-salinity brine. It is the world's richest natural source of beta-carotene and naturally concentrates iodine from the water. As it lives and dies in the lake, it donates B-vitamins, natural iodine, and carotenoids directly into the salt crystals. It is the biological reason Puresol does what no other salt can.

Puresol is not sold direct-to-consumer. We operate exclusively on a wholesale and bulk basis — supplying retailers, distributors, and businesses who then make it available to end consumers. If you are a buyer looking to stock Puresol, write to info@puresol.in or call +91 85868 91913 and we will discuss supply terms directly.